Cision Expands Editorial Calendars

Cision, a leading provider of media research, distribution, monitoring and evaluation services, augmented its media research services to include expanded editorial calendar opportunities for 2008. The broadened service features over 5,500 media calendars and 250,000 individual editorial opportunities, covering hundreds of industries. Cision’s 2008 Editorial Calendars showcase opportunities for PR professionals to pitch stories, or place advertisements with print and online outlets they might otherwise have overlooked.

Cision’s 2008 Editorial Calendars are being compiled earlier than ever this year to help clients prepare and align media plans well in advance of the new calendar year — with access to hundreds of thousands of editorial calendars that can be searched by topic, keyword, date range, or editorial lead-time.

When compared to traditional research tools, Cision’s Editorial Calendars provide faster and more economical results by capturing and delivering content from a broader range of print, broadcast and online outlets in a scalable format to suit the requirements of its clients.

“With an abiding commitment to meeting our clients’ needs, Cision provides the industry’s most comprehensive database of editorial opportunities,” said Ruth McFarland, Senior Vice President and Publisher for Cision. “Our all- inclusive editorial calendars help media relations experts secure more media placements and generate better targeted press coverage.”

is a global industry leader in business and communication intelligence. The firm provides media research, distribution, monitoring and communication evaluation, as well as target group identification and distribution of information for PR and IR purposes. Cision AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in Canada, Denmark, Estonia, Finland, Germany, Hong Kong, Norway, Portugal, Sweden, Latvia, Lithuania, United Kingdom, and the United States.

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