Cinemax involved itself in a very emotional yet exciting moment with the cast and crew of the forthcoming movie “Yeh Sunday Kyon Aata Hai” by hosting a press conference to announce the completion of the movie. The magnificent opulence at Versova was the perfect place to share this special moment.
The cast and the crew of the movie comprising of Kashmira Shah, along with lyricist Sameer were present at Cinemax to share the dais with producer Kumar Sanu. The event was also attended by the famous singer Alka Yagnik along with Bali Brahmabhatt and Vinod Rathod.
The highlight of the story is that it is based on a true story on four boys Master, Dholak, Jhingur And Chillar. These young lads were working as boot-polishers at the platform of Goregaon Railway Station. Kumar Sanu, unexpectedly, offered them to act in the movie “YEH SUNDAY KYON AATA HAI” produced by him. He grew so fond of the boys that he eventually adopted them. Today, the lives of all four kids have changed and their dreams and ambitions are being fulfilled by the likes of Kumar Sanu and others.
Speaking on the occasion, Mr. Devang Sampat, Vice President, Marketing & Programming, CINEMAX, said, “A completion of the movie is an extremely emotional moment for every one involved in the movie making process and Cinemax is glad to be a part of this special announcement. Also, what makes this movie unexceptional is the inspiration behind the making. We are thrilled to promote this real-life story”.
Cinemax India Ltd. is an emerging family entertainment centre focused primarily on Exhibition and Gaming business with limited interests in mall development. Cinemax is one of the largest Exhibition theatre chains in India operating 13 properties with 39 screens and 10,960 seats and is the dominant player in Mumbai, which is home to the Hindi Film industry. Cinemax owns/ controls about 31 screens in Mumbai and Thane and also believes that they are one of the largest owners of multiplex properties in India with 21 screens spread over 155,000 sq ft area.