Chuck Brymer ,Nikesh Arora to team up at AdAsia 2011

Mumbai: The Organising Committee of AdAsia 2011 has unveiled the final agenda of the congress which now includes a session on ‘Conversation as a route to driving certainty’. The topic will be addressed by Chuck Brymer, President & CEO, DDB Worldwide who has done seminal work on emergence of swarm and its positive ramifications on marketing and brand management and Nikesh Arora Senior Vice President and Chief Business Officer, Google who has wide experience in various functions at Google. The session is expected to create high octane inputs for future navigation for marketers.

Also confirmed is a session by BCG Japan on ‘Marketing to Women Consumers in Asia’ which will share insights and analyse traits of the Asian Woman Consumer and will try to ascertain whether her DNA affects her shopping habits. An interactive session with Luis DeAnda, Chief Operating Officer, TBWAHakuhodo, Japan will follow.

The excitement for AdAsia 2011 is increasing by the day. With only one week to go, the total delegates count has already crossed a formidable 900 from over 25 countries. Corporates such as Nestlé, PepsiCo, The Coca-Cola Company, ITC, Kraft Cadbury, Wrigley’s, Kodak, GPI, Phillips, Axis Bank, Tata Motors, HUL, Bajaj Electricals; among others have registered with their full support for the Congress.

The Agenda of AdAsia 2011 includes 20 exciting and stimulating sessions conducted by global stalwarts of the industry. The topics have been carefully selected to provoke exciting and cutting edge debates on concerns vital to the marketing, advertising and media fraternity.

An erudite panel of world renowned personalities from different walks of life will share their invaluable experiences, insights and sharp analysis of ongoing events, providing new ideas, concepts and a firm handle on how the changes we are witnessing today will translate into trends in the future. They will go beyond .

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