Neeraj Moorjani, Head Marketing for Chola MS Health Insurance Company Ltd., says “Our brief to the Interface team was to create an endearing communication on a simple insight that when your dear one is hospitalised, you have to deal not just with running around to provide the best healthcare but also to take care of the financial worries due to high cost of treatment. It’s in these moments that you need experts who can take care of your financial worries when you need it the most. With an empathetic understanding of Indian customers and Japanese efficiency, we are the best partner for you when you need us most.”
Chola MS is planning for a Gross Written Premium (GWP) of Rs. 100 crores from Retail Health in FY2013. The company will aim for a GWP of Rs. 2000 crores in FY2013. Leveraging the insight that ‘a hospitalization is as traumatic for the family as it is for their ailing loved one, Interface came up with ‘The Reassurers’ TV commercial.
The commercial shows an Indo–Japanese duo (representing the company’s Indo-Japanese partnership) taking care of a patient and his worried wife from ambulance to ambulation. The presence of the duo metaphorically implies that Chola MS will be there for them when they need it most. And backed by a uniquely Indian empathy, superior Japanese efficiency and the experience of handling 7.2 million health customers, we are the best partner for you when you need us most.
The TV campaign will be backed by digital campaign, magazines, Radio and Outdoor and Activations.
“This TV commercial is mounted on a life insight of how, during a hospitalization, even family members experience as much trauma as the patient they are attending to. And when people who care are around, it makes the experience more bearable.”
Dominic Kyle, Associate Creative Director, Interface Communications, Chennai.
Agency: Interface Communications, Chennai
Creative: Dominic Kyle, Bala Subramanian
Account Management: Rangesh AB, Arun BK
Agency film team: Alpa Jobalia, Ashish Barot
Production House: Opticus Picture Company
Director: Bipin Nadkarni
Producer: Pushkaraj kelkar
Director of Photography: Ravi K Chandran
Music: Rohan Vinayak
Lyrics: Swanand Kirkire