two programmes will be allowed weekly on each of the country’s 34 TV
channels, the State Administration of Radio, Film and Television (SARFT)
The new rules will come into force from Jan 1, Xinhua reported.
the new directive, a channel can broadcast a maximum of 90 minutes of
content defined as entertainment every day during prime time from 7.30
p.m. to 10 p.m.
The aim is to curb “excessive entertainment” and
“low taste” programmes, said the statement. Talent contests and reality
shows, among others, are under the scanner.
SARFT will also control the number of entertainment shows daily.
nine entertainment programmes will be allowed during prime time every
day. They will be encouraged to increase the number of news and
They will also be required to broadcast
at least two hours of news programmes between 6 a.m. and midnight. Each
channel has also been ordered to create programmes that promotes
SARFT has asked its provincial branches to set up special teams to supervise channels in meeting the new requirements.
It warned that those violating the rules would face punishments ranging from formal warnings to suspension of broadcast.