Dalian (China) : China New Media Corp. (OTCBB: CMDI) (the “Company”), China’s fast-growing advertising media company with current outdoor media network located in Dalian, Shenyang, Tianjin and Shanghai, today announced a contract with Casio Group to design, build and maintain an outdoor creative media display for the Company. The total value of the contract is RMB 4 million in revenue over two years beginning in June 2011.
Located in the pedestrian zone of Qingniwaqiao, Dalian, China, China New Media and Casio have collaborated to design and manufacture a unique and innovative advertising landmark promoting Casio’s brand and market expansion in the city. China New Media has not incurred any of the initial capital expenditure for the display, as it was paid for by Casio, and will only be responsible for maintenance during the remaining life of the 2 year contract. The annual revenue of RMB 2 million will be paid out in two installments, with the first payment having been collected now that the display has been installed. This unique working relationship marks the second successful partnership after completing a similar creative outdoor advertising campaign for IKEA in which China New Media designed and manufactured a replica living room furniture display within a bus shelter replacing a traditional paper advertisement.
“Since the inception of our Company it has been our vision to offer our clients a strong foundation of diversified advertising platforms and have the ability to work in partnership creatively on new outdoor advertisements as we have done with IKEA and now Casio,” stated Mr. James Wang, Chairman and CEO of China New Media. “Our ability to successfully launch and manage such campaigns apart from our traditional advertising platforms differentiates ourselves from our competitors. We look forward to exploring other creative concepts, providing our clients with better service and ultimately creating greater opportunities to increase the awareness of client products, services and brands.”