The practicalities of the newspaper’s reinvention and reimagination will be on display October 15-17 in Chicago when INMA convenes the “Strategic Marketing and Innovation Summit.” This three-day exclusive gathering of North America’s top newspapers will delve into strategic planning, value creation, innovation leadership, organizational transformation, and multi-platform marketing. The summit is designed for senior newspaper executives: general management, marketing, editorial, advertising, and digital.
Summit organizers say the program was developed specifically in response to the tumultuous challenges facing newspaper companies in 2008-2009: revenue models, the transition to becoming technology companies, how to acquire and retain staff for the “new” newspaper, and more.
Said James Gold, president of the INMA North America Division and senior vice president and chief marketing officer of the New York Times Regional Media Group: “Newspaper companies throughout North America are reinventing themselves to compete in an evolving and increasingly uncertain media landscape. Relentless decline in paid circulation, rapid erosion across all categories of classifieds, and a weak economy have flattened revenues and forced management to radically restructure their operations to reduce expenses.”
Gold said the INMA summit will move beyond identifying problems and advocate solutions in what will be an interactive environment moderated by summit collaborator, the American Press Institute.
“The fundamental transformational change driven by digital competitors and now exasperated by a weak economy has set the stage for an unprecedented sense of urgency in board rooms across North America,” Gold said. “Public companies have been punished by Wall Street. They have seen their stock value decimated. They struggle to balance the traditional civic responsibilities of the Fourth Estate with meeting quarterly financial expectations. Despite their efforts to develop digital media, analysts remain largely unconvinced they can deliver reasonable growth for investors.”
To address these issues, the INMA Strategic Marketing and Innovation Summit in Chicago will bring together Wall Street analysts, technology consultants, packaged-goods marketers, multi-platform experts, first-mover newspapers, and media provocateurs.
The INMA summit was planned by senior marketing executives from the New York Times, McClatchy, Gannett, MediaNews, Hearst, Gatehouse, Cox, CanWest, and Torstar, among others. INMA is the world’s leading provider of global best practices and marketing ideas for news companies looking to grow amid profound market change. Based in Dallas with offices in New Delhi and Antwerp, the association has 1,300 members in 82 countries worldwide.