Chhattisgarh Tourism Appoints 20:20 MSL as Communications Partner

New Delhi: 20:20 MSL, part of MSLGROUP, Publicis Groupe’s flagship
speciality communications, PR and events network and the largest PR
network in India, today announced that it has been selected by
Chhattisgarh Tourism Board as their strategic communications partner in
India.

A relatively young state, Chhattisgarh is one of India’s richest
bio-diversity habitats and fastest growing tourism destinations.
20:20MSL will work with Chhattisgarh Tourism Board to build awareness of
the region as a key Indian tourist destination to domestic and
international travellers and drive its reputation as a state committed
to sustainability.

20:20 MSL’s seven offices across India will work with Chhattisgarh
Tourism Board on a nationwide engagement campaign, spearheaded by 20:20
MSL’s National Capital Region (NCR) Office in Noida. The agency has been
tasked with drawing on its integrated communications expertise to
promote Chhattisgarh Tourism Board’s marketing theme of ‘I discovered…’.
20:20 MSL will look to creatively engage audiences through a
story-telling narrative of the region’s unexplored, natural landscape
and cultural and religious heritage.

Commenting on the appointment, Amrit Ahuja, Vice President, 20:20 MSL
said, “As a keen explorer and traveller myself, I am thrilled that
Chhattisgarh Tourism Board has chosen 20:20 MSL to position the region
as the next tourism hotspot in India. The tourism industry in India is a
key driver for the economy and according to India’s Ministry of
Tourism, India receives around 6 million international visitors every
year and nearly 562 million domestic tourists travel to different states
within India. We look forward to fostering growth in the state of
Chhattisgarh by attracting tourism through an insights-driven, holistic
campaign.”

Tapesh Jha, Managing Director, Chhattisgarh Tourism Board, commented,
“We were keen on partnering with an agency that understands our
philosophy and how to engage our key audience. 20:20 MSL’s speciality
communications expertise, experience in the travel sector and its
capability to seamlessly implement national campaigns will help us
achieve our objective of making Chhattisgarh the upcoming tourist
destination.”

Ashutosh Sharma, Consultant, Chhattisgarh Tourism Board said: “This is
Chhattisgarh’s first ever structured communications campaign with
clearly defined markets and target groups. This will be an integrated
campaign to enhance visibility for Chhattisgarh through traditional
media, social media, advertisements and activations. Public relations
play an important part in this mix to represent our point of view in the
media and achieve mindshare. 20:20 MSL with its proven expertise and
experience is a natural partner for Chhattisgarh Tourism Board to
achieve top of mind recall for the state as a key Indian tourist
destination.”

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