Chennai: Chennaiite’s get ready for giggle, cackle, and chortle as Radio City 91.1FM, India’s leading private FM radio brand, bringing to all the radio’s biggest laughter challenge, ‘Sirippu Don’. Radio City Sirippu Don is a first of its kind talent hunt for the wittiest Tamil Radio Jockey who can rock the yengal Chennai.
The city-wide auditions for ‘Sirippu Don’ started from June 28, 2010 and will continue till July 18 2010. Aspiring listeners can call 044-66670988 to participate in the contest or drop in their recorded CDs at the Radio City Office at 117, 3rd Floor, Thiyagaraya Road, T Nagar, Chennai – 600 017. To make the nomination process simpler, aspirants can also upload their funniest and wittiest recordings on Planetradiocity.com.
The winner of Radio City ‘Sirippu Don’ would get an opportunity to be a part of Radio City 91.1FM Chennai family and share their jokes with the listeners on-air as winner will get chance to co-host morning show for a month and there would be one special Sirippu Don PPF for a year.
Commenting on the launch of ‘Sirippu Don’, Mr. Ashit Kukian, COO and President Ad sales, Radio City 91.1 FM said, “The entire theme of ‘Sirippu Don’ reflects the Radio City spirit of fun and entertainment as the crux for a successful radio station. Radio City presents a perfect platform for Radio Cityzens to exhibit their talent on a wider scale through the ‘Sirippu Don’ hunt. Our objective is to bringing together the people who are high on fun quotient and bring a smile to our listener’s faces”.
Chennai’s Radio City 91.1FM’s ‘Sirippu Don’ is supported by a robust hi-decibel promotional campaign comprising extensive outdoors, on-air and on-ground support initiatives. On-ground activity will happen on July 24, 2010 where the 5 shorlisted finalists will perform in front of a live audience. The final will be judged by renowned celebrities and RJ.