Chennai-based saree brand RmKV, which is currently reviewing its creative duties, is in the process of finalising a creative agency. The retail store is already positioned as the saree destination in Chennai and is known for investing a substantial amount on its brand positioning and promotions.
A senior official of RmKV confirmed the development and said, “Till recently, the creative agency handling the RmKV business was Mudra. We are currently in the process of evaluating agencies and should be taking a decision soon.” The size of the account has not yet been ascertained.
The incumbent agency is Mudra which, in 2007, won a Gold at the New York AME International Awards in the Retail Stores category for its case study presentation on RmKV.