Beijing : Charm Communications Inc. a leading advertising agency in China, today announced that it has promoted Mr. Yihe Zhao to vice president in charge of market research with immediate effect.
As a vice president of the company Mr. Zhao will join Charm’s Service Solution Committee, which has been formed to uphold and promote the highest standards of professional service and industry best practice across all of Charm’s business segments. By bringing together key executives from different disciplines within the firm, Charm will create important synergies and allow the cross cultivation of ideas throughout the Company. Market research has never been more important and Mr. Zhao’s singular expertise will be shared within the Company through Charm’s Service Solution Committee, bringing benefits to all business segments.
“Researching the market, consumers and branding is the foundation for all integrated communications in the dynamic and fast-developing market in China,” commented He Dang, founder, chairman and CEO of Charm. “Going forward, as head of our leading market research center, Mr. Zhao will be an invaluable asset to help us develop innovative advanced research tools and technologies and ensure that we apply our market positioning strategy across the board to improve our professional capabilities and provide enhanced client service.”
Mr. Zhao joined Charm in May 2008 to run the market and media research department. He has over 15 years of experience in the advertising industry, with extensive knowledge of consumer behavior studies, marketing strategy, media research and brand research. Since he has been in the industry, Mr. Zhao has worked with over 100 brands, servicing many major international and domestic companies including China Telecom, Midea, Mengniu, Kia, Lotte and American Dairy and has received numerous industry awards for his work. This experience has given Mr. Zhao a deep understanding of the local market and what it takes for a brand to become ubiquitous. Mr. Zhao is also a published author, having written ‘Core Changes – Building Strong Brands Faster,’ in 2003, and is a featured lecturer at Tsinghua University’s MBA Programs and China’s 4A Association.
Yihe Zhao has a bachelor’s degree in advertising from Nanjing University of Finance and Economics.