Children’s magazine Charlie and Lola is to launch in Indonesia following a licensing deal between BBC Worldwide and publisher PT Media Griya Harmony, part of MRA Printed Media. The first edition of the magazine will go on sale on 8 January 2010, priced Rp25.000 ($2.5 US).
Charlie and Lola magazine is an innovative interactive arts and crafts magazine for 4-8 year old children with big imaginations. It is based on the books by Lauren Child and the popular children’s BBC TV series, produced by Tiger Aspect – available in Indonesia on CBeebies Channel on Channel 41 on Indovision cable. Charlie and Lola Magazine Indonesia will be edited by Aksara Sophiaan and will contain 20% local content and 80% UK content. The initial print run of the magazine will be 70,000.
Indriati Wiranto, Division Head of MPA Printed Media, said: “We believe that Charlie and Lola magazine will achieve a good market in Indonesia and will be able to compete with the similar magazines in this segment.”
James Hewes, Head of International Development at BBC Magazines, said: “Charlie and Lola is a delightful brand and we are very pleased to have licensed this magazine to MRA Printed Media Division, where we are confident it will do well in this growing market.”
Charlie and Lola Magazine launched in the UK in May 2007 and is also published under licence in Singapore and Spain.