Mehra led the brand and communication initiatives, before being elevated to Country Head – Emerging Business last year. Amongst the multiple popular marketing campaigns he drove, were ‘First-of-its-kind customer education program, ‘Future Guaranteed’, ‘Old Boy Cricket’ and ‘Jab Hum Honge Saath Saal Ke’. He played an instrumental role in variety of assignments including product launches, social media, events, lead generation, customer research, cross sell, analytics, multi-lingual website, PR and internal communication.
In his recent role at SBI Life, Mehra spearheaded the creation of online business and cross sell vertical. The new business premium generated through online vertical grew rapidly to five fold, with SBI Life gaining a lead position in digital business, in recent months.
SBI Life was rated as Most Trusted Private Life insurance brand for 2011, 2012, 2013 as per Nielsen – ET Most Trusted Brand Survey. Mehra was awarded ‘Young Achiever’ by CMO Asia, Singapore in 2010 for excellence in branding and marketing.
Mehra is an MBA from Insead, France and a BITS Pilani alumnus. His earlier assignments were with Kotak and FCB Ulka where he managed the HDFC Bank and Tata Motors brand.
Mehra was unavailable for comment and refused to divulge where he was headed next. However, sources confirm that he is set to join the entertainment industry in coming weeks.