Chandradeep Mitra, President, Mudra Max has decided to leave the company. Mudra officials have confirmed the development and have also said that a replacement might not be sought for Mitra’s position.
Mitra joined Mudra Max (then OMS) in November 2005. Before this move, he was associated with Lintas Healthcare and Lintas Personal. Both the Mudra media brands under Mudra Max – Mudra Connext and Mudra Radar – were reporting to Mitra. It is understood that these units, which have their own heads, will now be reporting directly to Pratap Bose, COO, Mudra Group.
Mudra Group strengthened its media and content businesses in April 2008. It created a new line of businesses, called Mudra Max, under which it had launched two independent agencies – Mudra Connext and Mudra Radar. All Reliance ADA businesses were looked after by Mudra Radar.