Chandamama India Limited, the publishers of the much loved Chandamama range of children’s magazines, has announced the national launch of the epic Chandamamaa Ramayana. Swami Sukhbodhananda, the International Management and Spiritual Guru and Founder Chairman of Prasanna Trust, released the first copy at a function in Bangalore on Friday.
The launch signifies the first time the Ramayana is being published in an illustrated book format as a single book. A sweeping epic of enduring love and sacrifice, Ramayana is the ultimate tale of war where Good triumphs over Evil.
With 400 pages of rich, hand drawn illustrations, Chandamama presents the tale of Rama and Sita in full colour, in a simple narrative style. Several little known episodes, within the larger framework from the epic have also been included in this version. The preface capturing the essence of the Ramayana, has been written by Swami Sukhbodhananda and there are practical and philosophical quotes by the Swamiji on every alternate page.
L Subramanyan, Publisher & CEO, Chandamama India Ltd. said “This is one more milestone in our journey. For the last 61 years, Chandamama has stood for story-telling in a simple manner and bringing to the young the great storehouse of knowledge in our history and tradition. Chandamama’s Ramayana tells the story of Rama and his victory over Ravana in a simple narrative, which is bound to resonate with the current generation of youngsters.
Subramanyan added that more such products are on the anvil, and the mandate of the team at Chandamama is to re-introduce the brand to the children of today by making it contemporary and present in all the relevant platforms where such content is consumed.
Speaking on the occasion, Swami Sukhbodhananda said “I wish and pray that Chandamama’s effort in bringing out the Ramayana in pictorial form will bless the reader, and help him/her truly grow up and not merely grow old. Growing up happens by design and growing old happens by default. The Ramayana is a great design for us to grow up in life”
For the last 61 years, Chandamama has been delighting children with its unique stories and information. It is estimated that in the last 61 years, at least 100 million Indians have read and enjoyed Chandamama.
Chandamama was conceptualised by legendary filmmakers B. Nagi Reddi, one of the earliest recipients of the Dada Saheb Phalke Award, and his friend Shri. Chakrapani, a linguist. Nagi Reddi as the publisher and Chakrapani as the editor launched Chandamama to familiarise the post-Independence generation with Indian tradition, folklore, mythology and history in the form of stories.
Chandamama was acquired by the Bombay-based Geodesic Information Systems Ltd., during mid 2007. Incorporated in 1999, Geodesic is a publicly traded company with offices in the US, UK, Sweden and Hong Kong.
In the last one year, there has been a concerted effort to revive Chandamama and restore the brand to its former glory. A new management comprising people who have been brought up on Chandamama and love the product have assumed charge and have brought in many a change. As a result, not only has the circulation of the product expanded to over 4 Lakh copies but Chandamama Comics and Chandamama Books have also been launched in the same period.
The on-line edition, Chandamama.com version 2 was launched in November 2008 with more user friendly features such as: enabling children to post stories; increased interactivity; shopping cart; sms contests; and archived issues in English, Tamil, Telugu and Hindi.
The Chandamama collector’s Edition, commemorating 60 years of Chandamama, was launched by Shri. Amitabh Bachchan in April 2008 and has found an extraordinary reception amongst Indians both in India and overseas.
Besides English, Chandamama is available in 12 Indian languages – Telugu, Tamil, Malayalam, Kannada, Sanskrit, Hindi, Marathi, Bengali, Oriya, Assamese, Gujarati, Santhali. In addition, Chandamama also publishes a bilingual monthly in Singapore in association with Singapore Tamil Teacher’s Union for propagating Indian culture and tradition amongst Indian children in Singapore.