Organic, Inc., a leading digital communications agency, has announced that it has appointed Chad Stoller as Executive Director of Emerging Platforms Strategy, based in New York. Chad will report to Minna Rhee, Senior Vice President, General Manager of the New York office.
“I’m energized to be back at Organic especially during a time when people are looking to interactive because of its unique ability to measure the impact of marketing dollars,” said Chad Stoller, Executive Director, Emerging Platforms Strategy, Organic. “Social Media, mobile and other channels are no longer add-ons for marketers. They are core to everything we do as they help bring consumers closer to brands and ultimately drive transactions — which is more important than ever.”
“Chad is a tremendous visionary and his energy and ideas have delivered exceptional results for our clients in the past, so we are delighted that he has chosen to return to Organic,” said Marita Scarfi, Executive Vice President, COO. “We will leverage Chad’s talent across the Organic network to help bring consumers closer to brands and helping to drive transactions – which is more important than ever. I have no doubt that clients will benefit from his vast experience and holistic approach to marketing.”
Stoller was most recently at Drop.io as Vice President of Marketing. Prior to that, he was at Organic as Executive Director of Emerging Platforms where he led the Emerging Media Group. During his time at Organic he worked on several award-winning campaigns for Chrysler LLC, Bank of America, NBC Universal, Fox Entertainment, Sprint, and more. Prior to that he was at he was director of communication solutions at Arnell Group where he worked on several major brands, including PepsiCo, Masterfoods USA, Siemens, Ray-Ban, Banana Republic, Donna Karan and Samsung Electronics.
In 1997, Stoller co-founded Surge Interactive, the interactive branding division of Arnell Group. While at Surge, he led the development efforts of interactive brand strategies for Universal Music Group, Tommy Hilfiger, Progressive Auto Insurance, Rockport, Cuervo and Playboy.com.
Stoller has developed a series of award-winning programs for Reebok and DaimlerChrysler. In addition to the development of proprietary communications programs, Stoller is a frequent speaker and participant with technology, advertising and marketing conferences while frequently contributing with analysts and members of the media community.