CellSerf and Candid Marketing enter mobile advertising

CellSerf and Candid Marketing on Thursday announced a joint venture to enter the mobile advertising space.

“As a highly innovative and leading promotional marketing services company in India, we see Candid Marketing as the ideal media partner for our Mobile VAS offerings. Their reach and reputation is unmatched and we would be able to leverage their experience in taking CellSerf’s first-of-kind mobile media application to advertisers for non-intrusive custom-built sniper target solutions.” CellSerf’s founder Vishal Batra said.

The recently launched CellSerf mobile application optimizes advertising spends by offering a variety of options for the advertisers to connect with the end users. It offers the advertisers better return for their money by offering targeted advertising on a pay-per-view basis on the very intimate mobile medium.

The advertisers can choose their target viewers based on the user’s demographic information, and current interests. The advertiser can present video, audio, picture and text advertisements served on the mobile handset along with a surety that the user has viewed the ad. Further advertisers may choose the pricing models, between CPC (cost-per-click) and CPM (cost-per-million), depending on the nature of its business and marketing campaign.

“CellSerf is the Swiss-knife of mobile applications as it offers connectivity through Instant Messaging, Email and Mobile Messaging all-in-one” Candid Marketing’s Vice President Harsh Sisodia said.

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