The Daily Telegraph launches Join Our Safari campaign

June 8, 2015 4:22 am0 comments
The Daily Telegraph launches Join Our Safari campaign

The Daily Telegraph and The Sunday Telegraph has launched the Join Our Safari campaign in partnership with Taronga Zoo. The month long campaign will include paper animal collectibles called The Taronga Wild Bunch Collection, reader competitions, subscription offers, in-paper editorial and bespoke digital content. The Taronga Wild Bunch Collection, supported […]

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Presto signs subscription video on demand deal with eOne

4:16 am0 comments
Presto signs subscription video on demand deal with eOne

Presto has announced it has signed a subscription video on demand (SVOD) agreement withleading independent studio Entertainment One Television (eOne) to offer access to complete seasons of the distributor’s premium programming. Presto TV and Presto Entertainment subscribers now have access to a host of critically-acclaimed dramas including undercover crime drama […]

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Telstra deepens Digital Media capabilities,Launches Ooyala,Akamai

4:01 am0 comments
Telstra deepens Digital Media capabilities,Launches Ooyala,Akamai

Telstra has launched two new Digital Media solutions designed to enable organisations to be more successful online. The new products, Online Video Solution and Content Delivery, offer customers industry leading platforms to help achieve a better end user experience and maximum business results when providing online services, video and applications. […]

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Telstra to invest in Australian e-commerce platform Neto

3:56 am0 comments
Telstra to invest in Australian e-commerce platform Neto

Telstra has announced that, subject to completion of binding transaction documents entered into recently, it will make a majority investment in Australian online e-commerce platform Neto. Based in Brisbane, Neto provides a cloud-based e-commerce solution that allows small to medium sized retailers and wholesalers to quickly establish an end-to-end online […]

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BBC Worldwide signs Jasnor as Hey Duggee partner for Australia,NZ

3:44 am0 comments

BBC Worldwide has named Jasnor as the master toy licensee for Hey Duggee in Australia and New Zealand. Hey Duggee, which launches on ABC Kids in September and currently airs daily on CBeebies, is based around the Squirrel Club, run by a big, loveable dog called Duggee. The Squirrels take […]

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ABC TV launches new comedy Show How Not To Behave

June 5, 2015 6:27 pm0 comments
ABC TV launches new comedy Show How Not To Behave

Gretel Killeen and Matt Okine are set to host the new 15 part comedy entertainment series How Not To Behave, produced by Screentime, a Banijay Group company, for ABC TV. In which parts of a change room is it okay to walk around naked? What’s the tooth fairy’s going rate? […]

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Australia’s largest local social network secures additional funding

May 29, 2015 5:18 am0 comments
Australia’s largest local social network secures additional funding

Nabo (nabo.com.au), Australia’s largest local social network, has announced the successful completion of an additional round of funding from investors Seven West Media and Reinventure, an independent venture capital firm backed by Westpac. Nabo connects residents, community organisations and community groups online with others in their local area. The network […]

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Multiscreen Video Ad Campaigns the Norm in Australia

May 27, 2015 4:34 pm0 comments
Multiscreen Video Ad Campaigns the Norm in Australia

Australia’s digital video advertisers are running mostly multiscreen campaigns, according to data from Videology. Nearly seven in 10 campaigns on the platform include desktop and mobile ads. Digital Video Ad Impression Share in Australia, by Device, Q1 2015 (% of total campaigns served by Videology) Australia’s biggest digital video advertisers […]

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India leads shortlists race at AMES

3:49 pm0 comments
India leads shortlists race at AMES

The shortlists for the 13th edition of the Asian Marketing Effectiveness and Strategy Awards that were revealed recently as perched India at the top with maximum shortlists across the APAC region. With 63 shortlists to its credit, India leads the table followed by China that has 52 shortlists to its […]

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Emotion is key driver in new Kimberly Clark’s campaign

May 26, 2015 3:50 am0 comments
Emotion is key driver in new Kimberly Clark’s campaign

Sydney:Emotive messaging about unsustainable deforestation and the devastating effects it has on Borneo’s endangered Orang-Utans, takes centre stage in a new brand strategy and creative campaign for Kimberly Clark’s Kleenex Cottonelle brand, via J. Walter Thompson Sydney. With a clear and strong objective to raise awareness of the importance of […]

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