Advertising in an Age of Distrust

November 11, 2008 10:37 pm0 comments


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Obama to Get Mass Media Spending Advantage: MPG,CNN Survey

October 31, 2008 12:01 am1 comment

Obama’s lead will widen in the closing days of the 2008 presidential campaign according to MPG’s social network modeling system, Resonance, a real-world application of SimCity-like technology. Expect Obama to lead with 57% of the popular vote vs. 43% McCain in the states that will determine the outcome of the […]

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Economy Impacting Category News Coverage : Ogilvy Survey

October 14, 2008 7:59 pm14 comments

When asked to name the number one factor influencing Americans’ deepened focus on their homes, it is no surprise that the nation’s home and lifestyle media’s top response was the fluctuating economy. And, as Ogilvy Public Relations Worldwide’s 2008 National Home and Lifestyle Media Survey reveals, category coverage is evolving […]

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TRAI invites Consultation on Media Ownership

September 23, 2008 11:32 pm0 comments

TRAI on Tuesday released a consultation paper on Media Ownership. Ministry of Information and Broadcasting (MIB) vide their letter dated 22/5/2008 has sought TRAI’s recommendations on the need for cross media and ownership restrictions in India for radio, broadcasting and print medias. These recommendations have been sought under Section 11(1)(a) […]

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Over 40% of Asia Pacific Companies Provide Direct Internet Access in Branches

September 14, 2008 9:31 pm0 comments

Blue Coat Systems, Inc. (Nasdaq: BCSI), the world leader in WAN Application Delivery and Secure Web Gateway, today released the results of a market study on networking trends of Asia Pacific companies. Over 40% of the respondents surveyed for the study indicated their companies provide their branch offices with direct […]

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Doordarshan India's Socio-Economic Development

August 15, 2007 5:15 pm0 comments

Being the most attractive and effective mass media, it is an accepted fact that television can play an important role in socio-economic development of the people. Doordarshan being the sole public service television broadcaster has been playing a leading role in the socio-economic development of the country since its beginning […]

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