Telstra deepens Digital Media capabilities,Launches Ooyala,Akamai

June 8, 2015 4:01 am0 comments
Telstra deepens Digital Media capabilities,Launches Ooyala,Akamai

Telstra has launched two new Digital Media solutions designed to enable organisations to be more successful online. The new products, Online Video Solution and Content Delivery, offer customers industry leading platforms to help achieve a better end user experience and maximum business results when providing online services, video and applications. […]

Read more ›

Telstra to invest in Australian e-commerce platform Neto

3:56 am0 comments
Telstra to invest in Australian e-commerce platform Neto

Telstra has announced that, subject to completion of binding transaction documents entered into recently, it will make a majority investment in Australian online e-commerce platform Neto. Based in Brisbane, Neto provides a cloud-based e-commerce solution that allows small to medium sized retailers and wholesalers to quickly establish an end-to-end online […]

Read more ›

BBC Worldwide signs Jasnor as Hey Duggee partner for Australia,NZ

3:44 am0 comments

BBC Worldwide has named Jasnor as the master toy licensee for Hey Duggee in Australia and New Zealand. Hey Duggee, which launches on ABC Kids in September and currently airs daily on CBeebies, is based around the Squirrel Club, run by a big, loveable dog called Duggee. The Squirrels take […]

Read more ›

ABC TV launches new comedy Show How Not To Behave

June 5, 2015 6:27 pm0 comments
ABC TV launches new comedy Show How Not To Behave

Gretel Killeen and Matt Okine are set to host the new 15 part comedy entertainment series How Not To Behave, produced by Screentime, a Banijay Group company, for ABC TV. In which parts of a change room is it okay to walk around naked? What’s the tooth fairy’s going rate? […]

Read more ›

Australia’s largest local social network secures additional funding

May 29, 2015 5:18 am0 comments
Australia’s largest local social network secures additional funding

Nabo (nabo.com.au), Australia’s largest local social network, has announced the successful completion of an additional round of funding from investors Seven West Media and Reinventure, an independent venture capital firm backed by Westpac. Nabo connects residents, community organisations and community groups online with others in their local area. The network […]

Read more ›

Multiscreen Video Ad Campaigns the Norm in Australia

May 27, 2015 4:34 pm0 comments
Multiscreen Video Ad Campaigns the Norm in Australia

Australia’s digital video advertisers are running mostly multiscreen campaigns, according to data from Videology. Nearly seven in 10 campaigns on the platform include desktop and mobile ads. Digital Video Ad Impression Share in Australia, by Device, Q1 2015 (% of total campaigns served by Videology) Australia’s biggest digital video advertisers […]

Read more ›

Emotion is key driver in new Kimberly Clark’s campaign

May 26, 2015 3:50 am0 comments
Emotion is key driver in new Kimberly Clark’s campaign

Sydney:Emotive messaging about unsustainable deforestation and the devastating effects it has on Borneo’s endangered Orang-Utans, takes centre stage in a new brand strategy and creative campaign for Kimberly Clark’s Kleenex Cottonelle brand, via J. Walter Thompson Sydney. With a clear and strong objective to raise awareness of the importance of […]

Read more ›

Telstra,Racing Victoria to invigorate thoroughbred broadcasting

2:23 am0 comments
Telstra,Racing Victoria to invigorate thoroughbred broadcasting

Fan engagement and racing integrity will be the winners with Telstra has announcing a 10 year partnership with Racing Victoria that will deliver an end-to-end connectivity service for broadcast, media and data services. The partnership sees Racing Victoria adopt the Telstra Digital Video Network – a newly launched digital video […]

Read more ›

Seven unveils major new commitment to deliver sports coverage

May 25, 2015 3:56 am0 comments
Seven unveils major new commitment to deliver sports coverage

Building on the success of its ground-breaking live, free and exclusive coverage of The Australian Open across broadcast television, mobile, hybrid and online, the Seven Network has unveiled the next stage in the development of its long-term strategy to deliver its market-leading content to all Australians across any connected device. […]

Read more ›

News.com.au launches ‘The news in colour’ brand campaign

2:38 am0 comments
News.com.au launches ‘The news in colour’ brand campaign

News.com.au’s general manager Julian Delany today announced that the leading national online news source is launching a new campaign for the brand. The biggest consumer marketing campaign ever for news.com.au rolls out from Sunday 31 May across digital, TV, radio, magazines, outdoor and cinema. It was created by Bohemia Group […]

Read more ›