Cultural Traction 2013 report:Tech brands making most powerful connections with consumers

March 21, 2013 3:37 am0 comments
Cultural Traction 2013 report:Tech brands making most powerful connections with consumers

The global study into the impact of culture-led marketing, shows that tech brands are making the most powerful connections with consumers, accounting for six out of the top ten places in the ranking. And by achieving high levels of ‘cultural traction’, these brands are ensuring they stay more relevant to […]

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Google’s Travel Content Revamps Marketer Landscape: eMarketer

January 30, 2013 4:57 pm0 comments
Google’s Travel Content Revamps Marketer Landscape: eMarketer

Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” And recently it has extended that effort into the travel space, upending the online landscape for travel marketers, according to a new eMarketer report, “Travel Search Redefined: What Google’s Travel Content Means for Marketers.” […]

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Asia-Pacific Travellers rely on Social Media reviews for travel decision-making

January 16, 2013 3:17 pm0 comments
Asia-Pacific Travellers rely on Social Media reviews for travel decision-making

For leisure travellers in Asia-Pacific, online peer influence is at the forefront of planning , reports eMarketer. According to Text100’s “Digital Index: Travel & Tourism” study, conducted by Redshift Research in October 2012, 44% of Asia-Pacific leisure travellers used social media platforms for advice and inspiration regarding travel destinations—more than […]

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Individualism emerges as the central theme among Indian youth: VML Qais study

January 14, 2013 6:46 pm0 comments
Individualism emerges as the central theme among Indian youth: VML Qais study

Mumbai: Individualism, one’s aspirations and a personalised way of life, emerged as the central theme amongst 18-35 year olds in India, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of VML Qais’ proprietary research Generation Asia, revealed today in India. Generation Asia in […]

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Consumers respond to Facebook’s aggressive push into mobile in 2012

4:56 pm0 comments
Consumers respond to Facebook’s aggressive push into mobile in 2012

Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia. The two US sites that averaged the greatest number of monthly unique visitors were web giants […]

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JWT’s 100 Things to Watch in 2013

December 31, 2012 3:43 pm0 comments
JWT’s 100 Things to Watch in 2013

New York :JWT, the world’s best-known marketing communications brand, today released its annual list of 100 Things to Watch for the year ahead. “Our list spotlights developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability,” says Ann Mack, director of trendspotting at JWT. “It also […]

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Millward Brown releases ten emerging digital media trends

December 12, 2012 8:13 pm0 comments
Millward Brown releases ten emerging digital  media trends

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10 Trends That Will Shape consumer mind-set in 2013

December 6, 2012 8:29 pm0 comments
10 Trends That Will Shape consumer mind-set in 2013

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Trends for 2013: 'Big Data' Gets Bigger

November 30, 2012 9:46 pm0 comments
Trends for 2013: 'Big Data' Gets Bigger

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Trends for 2013: Content, Context Vie for Supremacy

9:38 pm0 comments

One way marketers can contend with nonlinear media consumption and a reformulated path to purchase is through content creation. Consumers not only respond to content, but also seek it out. In effect, content is the grease that turns the wheels of media.Most content marketing aims to drive pre- and post-sales […]

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