Men Seek Workplace Flexibility As Much As Women Do

May 7, 2014 7:59 am0 comments
Men Seek Workplace Flexibility As Much As Women Do

Men use the flexi option as much as women these days. Over 50 per cent of organisations polled in a TimesJobs.com survey said the frequency of usage of flexibility options is equal among male and female employees in their organization. About 45 per cent of organisations said that men are […]

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Organisations plan to engage retiring workforce: TimesJobs study

March 27, 2014 6:29 pm0 comments
Organisations plan to engage retiring workforce: TimesJobs study

Close to 90 per cent of the organisations plan to engage their retiring workforce, revealed a TimesJobs.com study. Nearly 45 per cent of these organisations plan to offer them mentorship roles, 30 per cent are planning to employee them as consultants and 15 per cent are offering part-time/contractual jobs to […]

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Mobile advertising as effective as desktop :BBC Survey

February 21, 2014 4:49 pm0 comments
Mobile advertising as effective as desktop :BBC Survey

BBC World News and BBC.com/news have today released the results of a global study – the first of its kind – examining the usage of mobile devices by consumers around the world. A BBC World News global survey results reveal the increasing importance of smartphones to affluent consumers and demonstrate […]

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Demands for crisis communications, training, content and research goes up: MSLGROUP survey

February 4, 2014 3:36 pm0 comments
Demands for crisis communications, training, content and research goes up: MSLGROUP survey

This year’s MSLGROUP survey focuses on those who deal most closely with the business end of things – revenue generation, clients’ changing expectations, budgets, growth, etc. MSLGROUP in India restricted the survey to senior PR professionals – account directors and above – to understand where they believed the industry was […]

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Half of Indian retail apparel consumers buy online:PWC Study

January 30, 2014 3:45 pm0 comments
Half of Indian retail apparel consumers buy online:PWC Study

New Delhi:In India nearly 50% of retail apparel consumers buy online to get better deals and variety, proving that digital channels are now an integral part of the shopping experience for customers. Bollywood continues to be the fashion standard with nearly 40% consumers looking to famous celebrities for purchase decisions. […]

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Indian Consumers Shop for Highest Quality vs Lowest Price says IBM Social Sentiment Index

December 11, 2013 4:17 pm0 comments
Indian Consumers Shop for Highest Quality vs Lowest Price says  IBM Social Sentiment Index

Mumbai: Smartphones, laptops, bikes and SUVs topped consumer’s wish lists for this holiday season, as tracked by the latest IBM Social Sentiment Index on consumer shopping preferences in India. IBM found that style and design along with price accounted for the majority of the social buzz when it comes to […]

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Global ad spending to rise 2.8 percent

September 25, 2013 6:01 pm0 comments
Global ad spending to rise 2.8 percent

New Global Media Intelligence Report highlights the state of media usage and ad spending for six major regions and 40 countries Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest […]

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Smart Mobile Devices confining TV viewing to homes

June 10, 2013 5:37 pm0 comments
Smart Mobile Devices confining TV viewing to homes

A recent Council for Research Excellence report says that while smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows. Sixty-four percent of those who watched TV on a smartphone did so most frequently at home. And TV viewers using […]

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Generation Next critical of marcoms industry says Social media , digital agencies will vanish in 10 years

May 28, 2013 4:27 am0 comments
Generation Next critical of marcoms industry says Social media , digital agencies will vanish in 10 years

Pan-European survey of 2,000 marketing students reveals current generation don’t believe they are  ‘digital natives’ . Over 80% think stand alone social media and digital marketing agencies will disappear within ten years as the channel becomes a discipline for all marketers.70% believe marketing landscape will be ‘dominated’ by Content Marketing […]

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Twitter may earn $308.9 million mobile ad revenue in 2013

March 29, 2013 5:11 am0 comments
Twitter may earn $308.9 million mobile ad revenue in 2013

eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads. The bulk of Twitter’s ad revenue is expected to continue to come from the US—about […]

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