A recent Council for Research Excellence report says that while smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows. Sixty-four percent of those who watched TV on a smartphone did so most frequently at home. And TV viewers using […]

Pan-European survey of 2,000 marketing students reveals current generation don’t believe they are  ‘digital natives’ . Over 80% think stand alone social media and digital marketing agencies will disappear within ten years as the channel becomes a discipline for all marketers.70% believe marketing landscape will be ‘dominated’ by Content Marketing […]

eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads. The bulk of Twitter’s ad revenue is expected to continue to come from the US—about […]

The global study into the impact of culture-led marketing, shows that tech brands are making the most powerful connections with consumers, accounting for six out of the top ten places in the ranking. And by achieving high levels of ‘cultural traction’, these brands are ensuring they stay more relevant to […]

Google’s stated mission is to “organize the world’s information and make it universally accessible and useful.” And recently it has extended that effort into the travel space, upending the online landscape for travel marketers, according to a new eMarketer report, “Travel Search Redefined: What Google’s Travel Content Means for Marketers.” […]

For leisure travellers in Asia-Pacific, online peer influence is at the forefront of planning , reports eMarketer. According to Text100’s “Digital Index: Travel & Tourism” study, conducted by Redshift Research in October 2012, 44% of Asia-Pacific leisure travellers used social media platforms for advice and inspiration regarding travel destinations—more than […]

Mumbai: Individualism, one’s aspirations and a personalised way of life, emerged as the central theme amongst 18-35 year olds in India, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of VML Qais’ proprietary research Generation Asia, revealed today in India. Generation Asia in […]

Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia. The two US sites that averaged the greatest number of monthly unique visitors were web giants […]

New York :JWT, the world’s best-known marketing communications brand, today released its annual list of 100 Things to Watch for the year ahead. “Our list spotlights developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability,” says Ann Mack, director of trendspotting at JWT. “It also […]

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