3G services generate one third of the total mobile data in India

May 23, 2013 7:13 pm0 comments
3G services generate one third of the total mobile data in India

The trend in mobile data growth in India is in line with other high growth mobile data markets around the world as well as with Nokia Siemens Networks’ vision that operators worldwide will need to be prepared to provide 1GB of personalized data per user by 2020. Nokia Siemens Networks’ […]

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Mobile Ad Spend on the Rise in Germany and France

6:47 pm0 comments
Mobile Ad Spend on the Rise in Germany and France

Mobile video and search, along with greater use of mobile social networking sites, will help drive more users to mobile and greater mobile ad spend in these two countries. In addition, recipients of mobile ads generally respond well to relevant information about new products or useful promotional offers. And several […]

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Vuclip Redefines Mobile Ad Effectiveness Metrics

May 21, 2013 6:38 pm0 comments
Vuclip Redefines Mobile Ad Effectiveness Metrics

Vuclip provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention; Millward Brown study results revealed New Delhi: Vuclip has announced it now offers a solution to evaluate mobile campaign effectiveness. Vuclip has partnered with Millward Brown, a global leader in brand, media […]

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Mobile Marketing Spending Translates to Sales, Brand Lift : eMarketer

May 16, 2013 3:20 am0 comments
Mobile Marketing Spending Translates to Sales, Brand Lift : eMarketer

Mobile advertising accounts for the biggest share of total mobile marketing spending, at just under 50% of expenditures this year, or $4.87 billion—a share that will hold relatively steady through 2015. eMarketer estimates higher US mobile ad spending, projected to reach $7.3 billion this year. There is no question that […]

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Almost half of RTB ads viewed worldwide are on Tablets

May 3, 2013 1:48 pm0 comments
Almost half of RTB ads viewed worldwide are on Tablets

Despite tablets’ significant share of mobile RTB ads viewed, the iPad’s dominance of the tablet market is not making a major dent in the operating systems where users are seeing these ads. Android was the leader with over three-quarters of viewed mobile RTB ads. iOS took a 21% share. In-app […]

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Mobile influencing email marketing in a big way

April 20, 2013 4:45 am0 comments
Mobile influencing email marketing in a big way

Mobile is having among the biggest influences on email marketing. In July 2012, 46% of UK mobile users surveyed said they sent and received emails on a mobile device at least a few times per week, according to a poll by TIME Magazine and Qualcomm. And predictably, the proportion of […]

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Mobile-social spend expected to rise by a CAGR of 30 percent: eMarketer

4:37 am0 comments
Mobile-social spend expected to rise by a CAGR of 30 percent: eMarketer

Breaking down that $6.1 billion between display and native ad spending, the “Annual US Local Media Forecast: Social Local Media 2012-2017”  study has  predicted that this year native spending will account for nearly 40% of total spend. (Differences in totals between the various breakdowns is the result of rounding.) The […]

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Worldwide Mobile Advertising Revenue to Reach $11.4 Billion in 2013: Gartner

January 17, 2013 8:57 am0 comments
Worldwide Mobile Advertising Revenue to Reach $11.4 Billion in 2013: Gartner

Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications […]

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Growth in digital to remain in double digits through 2015:eMarketer

January 9, 2013 6:03 pm0 comments
Growth in digital to remain in double digits through 2015:eMarketer

Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion. That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of […]

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Vast Majority of Ad Sellers to Offer Mobile Display

October 29, 2012 8:05 pm0 comments

The mobile ad market is headed up fast, and marketers and publishers alike are paying attention. Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates.According to research from local display ad platform PaperG, which polled US ad sales executives, nearly 86% of publishers […]

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