Indonesia Boasts Highest Mobile Internet Ad Growth in the World !

April 13, 2015 3:29 pm0 comments
Indonesia Boasts Highest Mobile Internet Ad Growth in the World !

The paid media market is strong in Indonesia, where even total media ad spending is predicted to grow at double-digit rates throughout eMarketer’s latest forecast of ad spending around the world. Advertisers will spend $11.39 billion on ads in Indonesia this year, up 16.0% over 2014 spending levels. Growth will […]

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Ads on mobiles get more eyeballs than desktops

2:54 pm0 comments
Ads on mobiles get more eyeballs than desktops

Mobile display ads are generally more viewable than those served on desktop, based on data released earlier this month by Sizmek, reports emarketer.com The study looked at measurable impressions served worldwide by Sizmek in 2014 and found that ad placements sized for mobile were more viewable than desktop-specific creative for […]

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Yahoo Brings Mobile Audience Targeting to Native Advertisers

April 8, 2015 3:32 pm0 comments
Yahoo Brings Mobile Audience Targeting to Native Advertisers

With more than a million apps in the world, and U.S. smartphone users spending 88 percent of their time in apps, the unique combination of apps a person has on their phone is like their digital DNA. Now advertisers can use Yahoo Gemini, Yahoo’s mobile search and native advertising marketplace, […]

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US,China to claim 62% of mobile ad spending in 2016 :eMarketer

April 2, 2015 4:08 pm0 comments
courtesy:www.b2bnn.com

The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The $101.37 billion to be spent on ads served to mobile phones […]

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Alibaba to Surpass Baidu in Mobile Ad Revenues:eMarketer

3:50 pm0 comments
Alibaba to Surpass Baidu in Mobile Ad Revenues:eMarketer

Alibaba is set to grab the greatest share of mobile internet ad revenues in China for the first time this year, according to eMarketer’s latest forecast of net digital ad revenues in the country to specific companies. The forecast, which breaks out more companies than ever before, predicts Alibaba will […]

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Mobile to claim 72% US Digital Ad Spend by 2019

March 24, 2015 3:13 pm0 comments
Mobile to claim 72% US Digital Ad Spend by 2019

Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. […]

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Mobile continue to lay Dollars for Facebook

October 28, 2014 4:48 pm0 comments
Mobile continue to lay Dollars for Facebook

Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network—and growth doesn’t appear to be stopping any time soon. According to data from Nanigans, advertisers continued to shift their dollars from PCs to mobile devices last quarter. In […]

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Google to pocket nearly half of US mobile internet ad revenues this year

August 29, 2013 5:27 pm0 comments
Google to pocket nearly half of US mobile internet ad revenues this year

The US mobile ad market is coalescing around two major players, based on eMarketer’s latest estimates of US digital ad spending. Google, which will take in nearly half of all net US mobile internet ad revenues this year, is by far the dominant firm in the space—and Facebook, while far […]

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Advertisers Double Down on Mobile Paid Search

July 12, 2013 7:25 pm0 comments
Advertisers Double Down on Mobile Paid Search

eMarketer expects search will account for 51.7% of mobile ad spending this year, and that share will begin to decrease as spending on mobile display, especially video, rises. But as IgnitionOne’s findings show, mobile search is nowhere near maturity. eMarketer predicts a 76.4% increase in mobile search spend this year. […]

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Google Takes Home Half of Mobile Internet Ad Revenues

June 13, 2013 6:22 pm0 comments
Google Takes Home Half of Mobile Internet Ad Revenues

Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars spent globally, according to eMarketer’s first-ever figures on worldwide digital and mobile advertising revenues at major internet companies. […]

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