CASBAA Mobile TV CXO Summit from May 7

The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced details of the Mobile TV CXO Summit to be staged at the Hong Kong Cyberport on May 7th, 2009 for CASBAA members and selected partners. This year’s Summit is organized in association with the worldwide Mobile Entertainment Forum (MEF).

The “Invitation Only” CASBAA/MEF Mobile TV CXO Summit 2009 will gather some 40 carriers, broadcasters, content providers, ad agencies, clients and technology solution providers in a high octane interactive environment to hammer out the optimum Mobile TV business model.

Issues highlighted during the Summit will include “Monetizing mobile – FTA vs Subs vs PPV vs Sponsor vs Advertising”, “Building data traffic”, “Who owns the consumer?” and “Broadcast vs Unicast vs Podcast — Winners/losers?”.

The Summit will open with a networking lunch, followed by four closely moderated group sessions and a summary meeting concluded with a sponsored cocktail reception. Participants will be divided into groups of 10, with moderators creating an intimate mobile entertainment “think-tank”.

“Consuming content over mobile TV devices of all kinds is an irreversible trend. Even so, the business models are still evolving across Asia and around the world,” said Simon Twiston Davies, CEO of CASBAA.

“Mobile Video is one of our key initiatives in Asia this year. Thus, this collaboration is crucial to help us create more synergy between MEF members with CASBAA members. We hope this event will draw out some practical ideas to move things for the benefits of all players in the value chain and, more importantly, to bring the best mobile video experience to the customers,” Neeraj Roy, Chair for MEF Asia.

“In today’s business climate both CASBAA and MEF believe it’s more important than ever to review the optimum business model for mobile TV services from the perspective of the content owners, carriers, technology solution providers and agencies,” added Twiston Davies. “Mobile TV should be a win-win for all parties.”

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