Hong Kong: CASBAA has announced the launch of its exclusive Members Report, “The Philippines in View”, highlighting fast-moving pay-TV market trends including pay-TV penetration, advertising revenue, licensing issues, piracy and the general regulatory environment in the Philippines.
Currently, the Philippines has a 92 million-strong population and some 13.6 million TV households. According to CASBAA, pay-TV penetration stands at 12%. The gradual deployment of digital pay-TV, as well as a number of new DTH platforms, is further driving business opportunities.
However, signal piracy, a lack of legislative reforms and a less than robust economic outlook continue to hold back the pace of growth. Over many years, a weak regulatory environment has led to either outright signal piracy by commercial entities or the endemic under-reporting of subscriber numbers by licensed operators.
CASBAA’s “The Philippines in View” provides an in-depth analysis of these critical areas, assisting CASBAA Members to grasp the latest industry trends and issues in this dynamic market.
“The Philippines is one of most exciting developing markets in the Asia Pacific region, attracting great attention from the global pay-TV industry. While cable TV subscription rates remain low due to high-levels of poverty, this leaves much room for further growth and we should not miss it,” said Simon Twiston Davies, CEO of CASBAA.
“The recent launch of new digital services is shaking up the market with IPTV and mobile TV services waiting in the wings. This is a very exciting time.”