Cartoon Network had much to be thankful for in November ’08 as monthly delivery results across all targeted kid demos advanced by significant gains compared to the network’s November ’07 performance, according to preliminary data from Nielsen Media Research. Prime time delivery showed the largest increases, rising 14% among kids 2-11, 15% among kids 6-11 and 5% among tweens 9-14. Total day delivery also grew compared to the same 2007 time period, up 6% with kids 2-11, 12% with kids 6-11 and 4% with tweens 9-14.
Standouts among Cartoon Network prime time programming included the Thursday night comedy franchise Har Har Tharsdays (7-10 p.m.), which aired for the first four of the five-week November rating period. Across November ’08 compared to November ‘07, the block earned 46% delivery growth among kids 2-11, 68% growth among kids 6-11 and 91% growth among tweens 9-14. The original animated series Chowder (8 p.m.) posted strong double and triple-digit growth over the prior year, charting 73% growth among kids 2-11, 104% growth among kids 6-11 and 143% growth among tweens 9-14. The anchor of the comedy franchise, Total Drama Island (9 p.m.) scored the largest growth overall, posting 101% gains among kids 2-11, 128% gains among kids 6-11 and 168% gains among tweens 9-14.
On Friday night, exclusive action-driven programming from 8-11 p.m. propelled more modest growth among kids 2-11, 6-11 and 9-14. Soaring into the stratosphere, however, was the remarkable performance of Star Wars: The Clone Wars (9 p.m.), which earned double and triple-digit growth among its target audience. Compared to the same Nov. ’07 time period, kids 2-11 delivery increased by 63%, kids 6-11 by 80% and tweens 9-14 by 101%. Similarly, the Cartoon Network original series Ben 10: Alien Force (9:30 p.m.) also provided significant ammunition to Friday night, earning 36% delivery increases among kids 2-11, 46% increases among kids 6-11 and 48% increases among tweens 9-14.
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Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.