Viewers looking for an insiders’ look at The Pink Panther 2 will get that opportunity with a new JIB & CRASH integrated promotion on Cartoon Network this February. Cartoon Network’s Hollywood insiders Jib and Crash track down Inspector Clouseau, played by Steve Martin, to get up close and personal with the famous French inspector for a surprise interview. The 60-second comedic piece will run throughout the Cartoon Network commercial schedule the week of Feb. 2, promoting The Pink Panther 2 opened nationwide on Friday, Feb. 6.
“Sony Pictures continuously challenges us to think differently and raise the bar on creative opportunities at the network,” said John O’Hara, executive vice president and general sales manager of Cartoon Network and sister network Adult Swim Ad Sales and Marketing. “JIB & CRASH does just that, while entertaining our viewers at the same time.”
Cartoon Network is getting the Hollywood scoop with the network’s newest characters JIB & CRASH, two oddball puppets hunting for information on the latest movie releases. Serving as a custom promotional opportunity for movie studio marketing partners and airing as interstitial content, JIB & CRASH will do everything from interview celebrities at the set of their films to feature exclusive sneak peeks of upcoming movies.
Jib and Crash could not be any different from one another. Jib thinks he is a veteran entertainment reporter in “the biz,” however, he really can’t tell the difference between a roll of duct tape and film stock. While he tries to play it cool around celebrities, Crash is a cameraman and super movie geek who would give his left big toe for an autograph from basically anyone in Hollywood.
Cartoon Network and Sony Pictures have collaborated on film promotions in the past including Spider-Man 3, Open Season, Surf’s Up and Daddy Day Camp.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.