Hill+Knowlton Strategies, a leading international communications consultancy, announced today the appointment of Carolina James Bajaj as Vice President, West and Marketing Communications India Practice lead.
Carolina assumes the role previously held by Devasis Chattopadhyay who has decided to move on to pursue his own interests. Her remit will also encompass the role of India Marketing Communications Practice Lead and she will report to H+K President South Asia, Radhika Shapoorjee. This will be effective from the 5th March 2015.
“Carolina is a formidable talent, with a well-established track record of winning and leading some of India’s most sought after client partnerships,” said Radhika Shapoorjee,“Her wealth of experience will be a significant asset to our business in Mumbai as we continue to drive our growth strategy and success in this market. She also brings creativity and an insights-driven approach to integrated marketing communications which is increasingly sought after by our clients in from all sectors. I am delighted to welcome her to our firm.”
A seventeen-year communications veteran, both agency and in-house, Carolina is a specialist in Corporate and Brand reputation management with deep exposure in the consumer, corporate, financial and technology sectors. Over the years she has led Marketing Communications, Crisis Communications,Employee Engagement, Media Planning and Integrated Brand Engagement initiatives at some of the world’s largest PR agencies and beloved brands.
“I am delighted at the opportunity to drive the continued growth of H+K in Mumbai, and particularly look forward to working with the extraordinarily impressive team there to deliver the highest quality counsel to help our clients achieve their goals in this market and beyond,” said Carolina James Bajaj, “I also look forward to further elevating our integrated marketing communications offering across India as a whole with creativity, insight and strategy rooted at its core.”