Carlsberg Hong Kong appoints JWT as agency of record

Hong Kong :JWT Hong Kong has been appointed Agency Of Record for Carlsberg Hong Kong, after a competitive pitch involving several agencies.

The assignment will see JWT responsible for delivering the executions in the Hong Kong market for Carlsberg Hong Kong’s full range of brands, namely: Carlsberg, Chill, Corona, Asahi, Jolly Shandy, SKOL, K1664, Somersby and Erdinger.

“We demonstrated passion and commitment to the brand throughout the entire pitch,” said JWT Hong Kong CEO, Dennis Wong. “The quality of our strategic thinking and creative ideas, as well as our through-the-line integrated ideas and capabilities all contributed to this great success. Not failing to mention it was a ‘worldmade’ effort, with offices across the JWT network sharing global information and knowledge about the beer sector that we coupled with our strong local insights.”

He added, “We are looking forward to partnering with such a prestigious brand as Carlsberg Hong Kong to help them reach their vision and ambition of becoming the No.1 brewer in the market.”

Daniel Sjogren, Managing Director of Carlsberg Hong Kong said, “The appointment of JWT as our partner is a significant step for Carlsberg Hong Kong in our efforts to bring our customers and consumers outstanding brand experiences that sets us apart from the rest.”

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