Carat India appoints Sushma Jhaveri as GM, West and South

Sushma Jhaveri has been appointed as Carat India’s GM, West and South operations . She will be based out of Mumbai and will report to Kartik Iyer.

Jhaveri was working with TME as VP and head of strategy and training. She boasts more than 15 years of experience in the field of media services, including planning, research, strategy and training. She is a commerce graduate, with an additional Law degree from Mumbai University and has worked with reputed media agencies and research firms, such as GroupM, Mindshare Fulcrum, Contract Advertising and Foundation for Research in Community Health.

Speaking about the change, Sushma Jhaveri, said : “Having worked on various new business pitches and handling business at my earlier stint, this role was a natural progression for me. The strong tools and processes at Carat were also a clincher.”

Jhaveri adds, “I look forward to use my past experience and strength as a media strategist to taking these tools to market in a tough market situation, where efficiency and innovation will be the key pillars to brand success. The top three things on my agenda are, Business, business, business.”

Carat is the largest independent media agency network in the world and as we are free from agency ties, we can focus totally on what’s best for our clients. Carat is the fastest growing media agency in Asia Pacific. Globally, Carat has expanded to meet the needs of our clients around the world. see our global network .

The Power of Carat Asia Pacific consists of a dedicated team of over 1400 talented and highly experienced media professionals in 35 offices across 12 countries in the Asia Pacific region. We already rank 4th across the region after only six years in operation.

Aegis Media continues in action since it appointed Ashish Bhasin as chairman, India and CEO, South East Asia in June last year.Certain changes ensued after Bhasin came aboard. Kartik Iyer soon joined Carat, India as its MD, taking over from PV Narayanmoorthy. Narayanmoorthy is now in charge of planning, training and importing global tools and processes into India and adapting them to this market.

Isobar (the digital unit of Aegis Media) and Posterscope (the out-of-home unit of Aegis Media) were also launched and Shamsuddin Jasani and Haresh Nayak took charge of the two, respectively.

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