Mumbai: Carat Fresh Rural, the recently launched rural marketing unit of Aegis media is already creating stir in the market by winning silver in Agriculture / Dairy initiative of the year category for its campaign: Farmtrac Maha-Rath Activiation for its client Escorts. RMAI Flame Awards 2013 for Excellence in Rural Marketing & Communication was held at Taj Vivanta, Gurgaon to accolade the outstanding performance.
Remarking on above, Keshav Chandorkar, National Head, Carat Fresh Rural expressed, “We are truly delighted of winning an award in first few months of launch of Carat Fresh Rural. It is a great push and every team member has played their role to make this happen.’
Carat Fresh Rural was launched in 2013 to provide comprehensive rural marketing and communication solutions to clients, which include rural planning, implementing & monitoring outreach campaigns in rural areas, Haat and Mandi contact programmes, Melas and various other marketing communication activities. Some of the already acquired clients are Mahindra and Mahindra, Godrej Consumer Products, Escorts, Sony Max, Pidilite, Force Motors, Bayer Crop Science, Honda Motorcycles & scooters india Pvt. Ltd.and others.
Carat Fresh Integrated works with some of the best brands across the industry including Air Asia, Idea, Philips, Tata Chemicals, WHO, MVN University, Nunhems, AkzoNobel India (Dulux Paints), Siyaram’s, Triumph, Tanishq, Voltas, Lipton, MAAC, Autodesk, Mont Blanc, Mattel, Mother diary, Set Max, SCA, Bookmycab.com to name a few.
The Aegis Media India group comprises Carat fresh Integrated (Experiential), Carat, the world’s largest independent media communications specialist, Vizeum, Posterscope, the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspectCommunicate 2, the global leader in search and performance marketing.