Carat Fresh Integrated executes MAAC 24FPS International Animation Awards

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Mumbai : Carat Fresh Integrated, the experiential marketing arm of Aegis Media, repeats history by successfully planning and executing Asia’s largest animation awards – MAAC 24FPS International Animation Awards 2013 for the 3rd consecutive year.

The awards invite participation from the student community as well as animation industry fraternity both nationally and globally. The event which happened at The Lalit Intercontinental, Mumbai on 7th December was the 9th edition of the awards. This year 24FPS awards extended its horizon by taking the form of a day-long festival presenting with a larger scope for student-industry interaction.

Speaking at the event, Ninad Karpe, MD & CEO, Aptech Ltd said, “We congratulate the animation enthusiasts for their wonderful efforts. We look forward to nourish and nurture these young and fresh artists and guide them in the chosen field. We have received tremendous support from UNIC and thank the organization for providing a platform to the budding artists.”

Commenting on the same Sidharth Ghosh, Vice President, Carat Fresh Integrated says, “Our three year association with MAAC has ensured that we thoroughly understand the spirit of the awards and deliver beyond expectations. Each year we strive to take the awards to newer heights by introducing unique elements at the event, be it in the form of event execution, artist management or technology integration.”

Spellbound at the successful completion of the event, Mr. Ram Warrier, Business Head, MAAC said, “We are amazed at the response received for the event and happy to see such a massive crowd joining in our celebrations as we complete a decade this year. This time, we came across finest work done by our students and industry experts from India and abroad. The animation films were based on the theme – The Future We Want, showcasing insightful creativity of the artists. We hope to bring the best talent forward through such events in future.”

Initiated by MAAC in the year 2003, 24FPS International Animation Awards is an endeavor to recognize animation talent from across India and beyond. Within a short span of 9 years, the awards have grown by leaps and bounds. 24FPS Awards 2013 was hosted by the ravishing Shibani Dandekar. Apart from the main attraction-awards, the audience was enthralled by performances from 2 unique artists- The Fictitious Dance Group (Dance India Dance fame) and a comedy extravaganza by VIP (Laughter Challenge fame). Unique technology called ‘Watch-out’ was used to create a spectacular audio-visual effect at the venue. Carat Fresh Integrated handled complete end-to-end planning and execution of the awards including event set-up, technology idea and execution, concept design, celebrity & artist management as well as creative support.

The 9th edition of the 24FPS International Animation Awards took the form of a festival and successfully engaged the student and industry community in some unique activities including industry expert sessions, trendy gadget and technology display, grand comic launch, live competitions and India’s best art work exhibition. The success of the awards was visible through the sheer presence of the student and the industry community at the event.

The Aegis Media India group comprises Carat Fresh Integrated (Experiential marketing), Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat, the world’s largest independent media communications specialist, PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspectCommunicate2, the global leader in search and performance marketing.

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