Hector Beverages, manufacturers of the energy drink Tzinga have appointed Carat to manage their account. Currently available in 3 flavors namely Lemon Mint, Mango Strawberry and Tropical Trip, the product is priced around 74% lower than Red Bull, its competition, and retails at Rs. 25 for a 250 ml pack. The brand is currently targeted in the 18-25 year age bracket and retails at over 25,000 outlets across India. The account will be handled from Carat Bangalore .
Speaking on the appointment Mr Suhas Misra, Director and Co-founder, Hector Beverages said “ The category is still underdeveloped and when compared to similar markets, the future growth potential is massive . We wanted a strong and dedicated media agency who can partner us in our growth plans wrt consumer and media understanding, and we found Carat as a perfect fit .
Adds Mr Chirantan Chandran, Media Consultant for Hector Beverages “ We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their understanding of the brief and the customized media solution recommended by Carat using a combination of insights and cutting edge tools were something we were looking for. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”
Kartik Iyer, MD Carat shares – “It has always been our effort to deliver consumer and business focused solutions and services to all our clients across India and are delighted that Hector Beverages found value in our proposal. We are happy to see that Hector Beverages reposed faith and confidence in our cutting edge media solution backed by relevant consumer insights”
Carat, the world’s largest independent media communications specialist, is part of the Aegis Media India Group that also includes Vizeum, Posterscope the global OOH sector leader, Isobar, the global communications agency with digital at its heart and iProspect Communicate2 a leading Global digital performance agency. Additionally Aegis Media also has Brandscope, Ambient (ambient media spaces), Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports) and Doosra (Creative) as part of its network in India.