Carat Bangalore bags Koovs.com’s Media AOR

Koovs.com, one of India’s fastest growing fashion e-store, announced today that they had chosen to partner with Carat Media Services after screening a number of media agencies.

Speaking on the appointment, Rajesh Kamra, Director – Koovs.com, said “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their tools and technologies as well as their approach to media completely took us by surprise as they were truly business focused. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

Joydeep Raha, Senior Vice President –South, Carat Media, shares – “ Our thorough understanding of the online consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions for Koovs as an online lifestyle portal bringing in the best solutions in luxury & lifestyle. We look forward to partnering Koovs in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”

Commenting on the engagement, Kartik Iyer, Managing Director Carat India, expressed his joy and said “ I am delighted to partner with Koovs.com, which is India’s fastest growing ecommerce site and thank Mr. Rajesh Kamra for reposing faith and confidence in our cutting edge media solutions, backed by relevant consumer insights”

Carat, which launched its Bangalore operation 3 months ago has been receiving wide acceptance amongst marketers and media professionals with Koovs.com as their second win after the Digital & OOH duties of Wipro Technologies.

Carat, the world’s largest independent media communications specialist, is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.


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