News Nation, a comprehensive news channel of new India that focuses on the truth of the story and aims to deliver pure, unadulterated news to the viewers has confirmed the appointment of Carat Media Services as their media agency. The account was won in a multi-agency pitch with some of the major agencies participating.
Shailesh Kumar, CEO of News Nation asserts that his channel is keen to set the gold standard in the field of news delivery and expert views. “News Nation will never be known for sensationalism or masala news like many others of our ilk today. Instead, our sights are focused on producing sensible news for the intelligent viewer of this country and beyond. To this end, News Nation has already made sizeable investments on the technology and talent front”. A high voltage media campaign is also scheduled to go on-air soon and the creative mandate is being handled by McCann Erickson.
Vidhu Sagar, Executive VP Carat Media confirms the development and says “We believe in the proposition being put forth by News Nation whole heartedly. It’s a responsible news channel for the sensible viewer and our media approach is also similarly aligned to connect the brand message with its chosen prospect most effectively. We shall endeavour to do this with the help of all pertinent media platforms – including Television, Print, Digital, OOH as well as Activation.”
Carat, the world’s largest independent media communications specialist, is part of the newly-created global operating unit The Dentsu Aegis Network that also includes Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect Communicate 2, the leading agency in search and performance marketing.