Mumbai: International premium accessory brand Caprese has launched its latest TV commercial in India, featuring top end international models with uber stylish ladies handbags. Conceptualised by the ad agency ‘The Company ’, the ad tries to capture the beautiful colors and the vibrant range of handbags the brand has to offer.
A beautiful montage of colourful bags portrayed in a picture story format, the ad captures scenes from a fashion shoot and brings it alive with superior artistic finesse. The TVC shows Caprese handbags against contrast walls with a chrome dressed supermodels. The concept is to showcase a medley of elegance and vibrancies of handbags through a theatrical lens.The ad shot in Dubai displays the autumn winter collection for 2012 .
Manish Vyas, Vice President Marketing, V.I.P. Industries Ltd., said, “Caprese is a reflection of haute couture fashion of handbags, the brilliant execution of frames and depiction of colourful handbags against a contrast backdrop, make it a delight to view. It’s a little window of the world of fashion that handbags belong to. Caprese offers a wide range of beautifully designed handbags for any woman’s sensibilities. We are confident that the women of today will relate to this TVC, as it speaks to each woman’s innate desire to be fashionable and stylish.”
Caprese has launched around 50 styles over 100 SKU’s as part of its Autumn Winter’12 collection. And the icing on the cake is that the collection has affordable price points. Caprese is available at many premium lifestyle stores like Lifestyle, Central, Pantaloon and VIP Lounges. Caprese is available in over 100 cities across 400 consumer touch points.
– Client: Caprese (V.I.P. Industries, Ltd.)
– Agency: The Company Creatives
– Creative Team: KB Vinod, Bhupal Ramanathkar
– Servicing Team: Farzana Ahmed, Aarti Sharma
– Production House: Balls Worldwide
– Hair & Make up : Toni Malt
– Stylist : Stuart Robertson
– Director: Tejal Patni