Cannes Lions and Dubai Media City has announced a new honouree award in the field of advertising.The Advertising Person of the Year Award will be presented to someone who by their efforts, energy and dedication, has lifted the presence and profile of the region within the international marketing community. This may be either within their own country or at a regional level.
“This is an important award as it will reflect the need to drive a territory as a place of excellence and advancement in the creative and marketing arena,” commented Philip Thomas, Cannes Lions CEO, organisers of the Dubai Lynx Festival.
The first recipient of the award will be announced in two weeks time and the trophy will be presented on the 2nd of April during the 2nd Dubai Lynx Awards Ceremony.
In line with the theme of this year’s Festival – Learn to Win – whichreflects the organisers desire to facilitate via the event the lifting of the creative bar and to advance creativity in the region, it was also announced at the press conference that Dubai Media City will sponsor 20 Academy students to attend the 1st Dubai Lynx Festival allowing them to benefit from the great learning opportunity the event will provide.
“These are advertising, marketing and communication students who are still in tertiary education and The Dubai Lynx Academy programme is all about developing the youth of the region and to enable them to understand and be enthused by Great Creativity – in fact, ‘Learn to Win’. At the Festival, these students will be able to draw inspiration by seeing the best work produced in the MENA region and listen first hand to global industry leaders” , Mohamed Al Mulla, Director of Dubai Media City, said .
The press conference was hosted by Mohamed Al Mulla, Director Dubai Media City and addressed by Philip Thomas, Chief Executive Officer, Cannes Lions International Advertising Festival.
Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 1st Dubai International Advertising Festival will bring to the Middle East and North Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region.
The 2nd Dubai Lynx awards, which are part of the Festival, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing, Media and Interactive advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the MENA region.