Cannes Lions announce shortlisting of innovation category

cannes_lionsThe Cannes Lions International Festival of Creativity has announced the Innovation Lions shortlist ahead of the 2013 Festival which kicks off in just under two weeks’ time.

The Innovation Lions, introduced as a new entry category this year, will honour the technology and innovation which lead to the creative idea being possible. A total of 270 entries from 40 countries have been received in the category’s launch year. The jury, led by jury president David Droga, Founder, Creative Chairman, Droga5, have viewed all of the entries and voted to arrive at a shortlist of 25 entries which have come from a wide breadth of countries.

Entrants who have been shortlisted will now present to the jury in Cannes who will then discuss which entries are worthy of taking home the first Innovation Grand Prix and Innovation Lions. For the first time in the Festival’s history, delegates will be invited into the jury room to watch the live presentations which will take place across Saturday 15 & Sunday 16 June in the Palais des Festivals, Cannes. The winners will be announced and honoured on stage at the second of the Festival’s awards ceremonies on Tuesday 18 June which will be followed by the official Opening Gala.

Commenting on the judging so far, David Droga says, “New category, new expectations, same excitement. I can’t wait to see it literally come to life at Cannes.”

Cannes Lions is the most prestigious international advertising and communications event in the world, accepting entries into sixteen categories and awarding sought after Lions to the greatest creative work, ideas and technologies. Taking place from 16-22 June, the Festival will also feature over 100 pieces of inspiring content given by exceptional speakers as well as offering unbeatable learning and networking opportunities.

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TITLE PRODUCT/DESCRIPTION ENTRANT COMPANY  COUNTRY
Necomimi Bio sensor technology / communication tool Dentsu Japan
Two Screens Are Better Than One New type of phone Yota Devices Russia
Ingress Massive multiplayer location based game Niantic Labs At Google USA
Vision Shift System New video experience system Dentsu Japan
Motley – Telling Stories At The Speed Of Culture Social media publishing tool Digital Arts Network Denmark
Cinder Software technology The Barbarian Group USA
PZU Drive Connected car ecosystem K2 Poland
Engen Fireblanket Fireblanket calendar Draftfcb Cape Town South Africa
Adidas Window Shopping We put shopping into window shopping TBWA\Helsinki Finland
tshirtOS Wearable, sharable, programmable, 100% cotton status update MediaMonks The Netherlands
Google Street View Hyperlapse Labs experiment Teehan + Lax Canada
Virtual Makeup Mirror Kinect technology mirror ID\ Brazil
The Feed Visual news feed R/GA London United Kingdom
Sky Rec Hashtag that works like a record button AgênciaClick Isobar Brazil
Guide Dots Mobile app for the blind Y&R Singapore Singapore
Natalia Project Global assault alarm system for human rights defenders at risk powered by social media RBK Communication Sweden
Small World Machines Vending machine with live streaming Leo Burnett Sydney Australia
Terra VIP Terra VIP glasses invention DDB Brasil Brazil
Thunderclap Thunderclap – social media technology DE-DE USA
Chrome Web Lab Interactive website connected to a museum experience Google Creative Lab United Kingdom
Radio Ambulance Ambulance location notification system Maruri Grey Ecuador
A Boy And His Atom: The World’s Smallest Movie Stop-motion animation made with atoms Ogilvy New York USA
Nike+ Kinect Training Fitness title for Xbox 360 AKQA United Kingdom
Karta Mastercard Display Nowe technologie Getin Noble Bank Poland
Tech Ball Sports technology SapientNitro United Kingdom

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