Cannes Lions 2012: Mobile Lions ,Branded Content Entertainment Lions introduced

The Cannes Lions International Festival of Creativity is now accepting entries across all 15 categories for its 2012 awards – Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo & Activation, Titanium & Integrated, Design, PR, Film Craft, Creative Effectiveness, Mobile and Branded Content & Entertainment – all of which will be judged and awarded by the dedicated juries in Cannes, France, in June.

9 March 2012: Film, Film Craft, Outdoor, Press, Design, Direct, Media, Radio, PR, Promo & Activation, Cyber, Titanium, Integrated, Mobile and Branded Content & Entertainment Lions

The new Mobile Lions will reward the best work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes). The categories for the new Mobile Lions will include Creative Use of Technology, Mobile Websites and Web Apps, Mobile Apps, Tablet Apps, Games, Rich Media Mobile Advertising and Integrated Campaigns led by Mobile. Mobile Lions is sponsored by AT&T AdWorks.

Branded Content & Entertainment Lions

This new category will award the best work that demonstrates how a brand has successfully worked independently or in association with a content producer or publisher to develop and create or co-create entertaining and engaging content for their audience. This could be either by creating original content or programming for a brand or by naturally integrating a brand into existing formats by partnering with a publisher or media partner.

Tips on how to enter videos

To assist this year’s entrants, a selection of Tips on How to Enter videos from last year’s Grands Prix winners are available to view on www.canneslions.com. The short films discuss the entry and the various presentational techniques used for presenting the work for judging. In addition there are some Tips on How to Enter videos from past jury presidents and jurors offering advice on creating an entry and how to capture the jury’s attention.

View The Work

All the work entered for the Cannes Lions awards, across all categories, can be viewed in the Palais des Festivals at screenings and on interactive kiosks, providing delegates with a unique opportunity to see more than 29,000 pieces of creative advertising and communication from around the world. Additionally all the shortlisted and winning work will be exhibited and screened, enabling attendees to be inspired by the best and most innovative and creative work in the industry.
The 2012 Cannes Lions winners will be revealed and honoured on the following days:

Monday 18 June: Promo & Activation, PR and Direct
Tuesday 19 June: Creative Effectiveness, Media, Mobile and Outdoor
Wednesday 20 June: Press, Design, Radio and Cyber
Saturday 23 June: Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated

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