Calvin Klein announces Fall 2010 advertising campaign

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], today unveiled the company’s Fall 2010 global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans, which will each be seen in a mix of media around the world later this fall.

Model Lara Stone — considered to be one of today’s most high profile models — will be featured exclusively in the Fall 2010 advertising campaigns for each of the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans global advertising campaigns.

Ms. Stone, who has a long-standing relationship with the house, was featured exclusively on the Calvin Klein Collection runway for the Spring 2007 show and walked again in the brands’ Fall 2008 show, before appearing in advertising campaigns for Calvin Klein Jeans (Fall 2007), and ck Calvin Klein beauty (Fall 2008). She has been photographed by many of today’s most important photographers and has been featured on the covers of the world’s most prestigious fashion magazines, including numerous international Vogue covers (France, UK, Italy, and Japan), as well as covers of French ELLE, V, i-D, Numero, LOVE, and W. Ms. Stone is currently ranked as the #1 female fashion model in the world by the industry website, Models.com.

The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.

The ck Calvin Klein Fall 2010 advertising campaign was photographed by Fabien Baron in San Pedro, California on the site of a former factory, and features Ms. Stone, alongside models Abbey Lee Kershaw, Christopher Michaut, Oleg Antosik, and Chinese model, Yin. An old industrial factory served as the backdrop for the campaign, setting the tone for the film noir inspired imagery, which will be featured in global print and outdoor advertising across Europe, Japan, and Asia.
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The Fall 2010 global print and outdoor advertising campaign for Calvin Klein Jeans was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California, and features Ms. Stone with several male models, including A.J., Sid Ellisdon, Grayson Vaughan, and Eric Anderson. The bold black and white imagery features the brands’ latest introduction, Calvin Klein Jeans X, a new jean engineered to enhance and maximize aesthetics in a sultry way, with a lean and slim silhouette.

Additionally, the Fall 2010 global print campaign for men’s Calvin Klein Collection was shot by renowned photographer Steven Klein in New York City and features model David Agbodji. Mr. Agbodji most recently appeared in the Spring 2010 advertising campaign for the brand and opened and closed the men’s Spring 2010 and Fall 2010 runway shows.

All of the campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron of Baron + Baron.

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit calvinklein.com.

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

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