Cadbury re-energizes Perk with a new ad campaign

Mumbai : Cadbury India’s iconic youth brand Perk – packed with Glucose Energy has launched a new TVC targeting the Youth on the run.

Teens today lead a hectic life that requires them to be on the go, chasing their dreams – moving from one activity to another nonstop through the day and they do encounter moments when they crave for an instant recharge.

The new Perk TVC with the tag line ‘Sapno se tu race laga le’ targeted at 14-18 year olds beautifully captures a typical low moment in a busy day spent chasing one’s dreams and shows how Perk with glucose energy fulfills the need for an instant energy recharge.

V. Chandramouli, Executive Director, HR & Strategy, Cadbury commenting on the campaign said, “Perk with Glucose Energy is the result of an extensive in-house research program that is aimed to appeal to consumers taste buds and provide an energy benefit as well. Through this new communication we aiming to drive home the message of tasty re-charge of energy”.

The new TVC for Perk opens with a boy waking up early in the morning and rushing to his college. He moves from one activity to another through the entire day. Later, in the evening he arrives at a rock show but as he sits on the drummer’s seat to perform, he feels totally exhausted. A band member asks him if he will be able to perform. At this moment, the boy takes out the new Perk from his drum sticks kit and after consuming the bar feels energised and gives a power packed performance in front of a huge crowd. The film ends with the bass drums electrified with Cadbury Perk written on it.

Cadbury Perk is among the leading brands from the Cadbury stable and since its launch in 1996 has been a preferred taste of casual snacking with its wafer construct.

The new TVC will be on air from the first week of February. Ogilvy & Mather Advertising has created the TV commercial. The creative team Ogilvy & Mather consists of:

Executive Creative Director: Anup Chitnis
Creative Director: Santosh Patil
Copywriter: Akshat Trivedi:
Senior Art Director: Satish Haldankar
Art Director: Ranjit Mhatre
Client Servicing Director: Walter Noronha
Account Supervisor: Pratik Koltharkar
Senior Account Executive: Gaurav Makhijani
Production house: Equinox Pvt. Ltd
Director: Milind Dhaimade

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