Cadbury launches TVC for new variant – Gems Surprise

Cadbury Gems has launched a television commercial for its exciting new variant – Gems Surprise. Taking Fun & Masti one step forward, Kids can now enjoy Cadbury Gems – colourful chocolate buttons – with a Ben10 toy, all of this packed in an attractive ball. To bring this offering alive, the new commercial features the Pandas in an exciting interface with the popular Ben10 toys, while they savour their much loved colourful Gems.

The Gems Surprise Ball packs in more fun and frolic for all the Kids and the new commercial released today, brings out this emotion in a vibrant and effervescent manner. It stars the quintessential pandas, shown relaxing in a forest. The coloured panda is seen munching on Gems, while the sluggish black & white one is shown as an onlooker. They suddenly stumble upon the Gems Surprise balls, which break open to reveal the Ben 10 toys. The fascinated duo begin to engage in a full-filled wrestle with the toys around the forest before enjoying Gems. The playful protagonists successfully bring out the magic of the new Gems Surprise Ball, which promises to be a bundle of excitement for all Kids.

The new Cadbury Gems Surprise is available at all leading modern trade outlets in India and additionally at traditional trade outlets in Mumbai, Pune, Bangalore, New Delhi, Gurgaon, Noida for Rs. 30.

With Kids wanting to have fun all the time, the new Cadbury Gems Surprise brings an offering which enables them to have fun with Ben10 toys while consuming their favourite chocolate – Cadbury Gems. The commercial, which is in line with the campaign idea for Cadbury Gems, reflects this sentiment. It also combines key consumer insight with the USP of the product in an exciting and humorous way. With this product and the communication campaign, Cadbury’s Gems hopes to further excite the kids and strengthen the brand connect.

Ogilvy & Mather Advertising has created the commercial. Speaking about it, Vijay Sawant, Creative Director, Ogilvy & Mather Pvt. Ltd. India said, “The idea was to highlight the element of surprise and that’s reflected brilliantly in the film. It’s a riot of colour, playful interactions, fun and frolic. With Gems, Ben10 and the pandas, forget kids, even their parents will love the masti in the commercial.”

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