Mumbai: Cadbury 5 Star, the second largest chocolate brand in the Cadbury portfolio, has launched a new TVC for its variant 5 Star Fruit & Nut to strengthen the indulgent 5 Star chocolate experience.
Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside, Cadbury 5 star has re-invented itself over the years to keep satisfying the consumers taste for a high quality and different chocolate eating experience.
The new TVC which revolves around the theme “Jo Khaye, Kho Jaaye” combines the great taste indulgence of 5 Star Fruit & Nut and enhances credence to the brand USP.
The TVC opens with a teacher taking class attendance. She calls out names of students which are actually the ingredients of the product. After calling out the last name she puts her pen down and looks at the class. She sees a bar of 5 Star Fruit & Nut seated on one of the benches with the rest of the class empty. The teacher yells at the class asking “Where are you all?” Again the bar of 5 Star Fruit & Nut is shown sitting on the bench with the teacher looking at it totally surprised! A VO informs her that she won’t be able to see chocolate, nougat, caramel, raisins, almonds and cashew nuts as they all are inside 5 Star Fruit & Nut. The teacher eats the chocolate and gets completely involved in its taste. The film ends with the teacher slapping the bar of 5 Star Fruit & Nut.
Commenting on the campaign, Sanjay Purohit, Executive Director – Marketing, Cadbury India said, “The new TVC seeks to marry a consumer insight with the product USP in a fun & humorous manner. The TVC will play a momentous role in enhancing the brand connect with both brand loyalists and inquisitive potential customers.”
The TVC is slated to be on air in the first week of February. Ogilvy & Mather Advertising has created the TV commercial. The creative team Ogilvy & Mather consists of:
Abhijit Avasthi , NCD
Amitabh Agnihotri, Creative Director
Samir Sojwal, Associate Creative Director
Kawal Shoor, President, Planning
Ganapathy Balagopalan, Sr. Planning Director
Samrat Bedi, Vice President
Abhimanyu Khedkar, Account Director
Production House : Footcandles Films Pvt. Ltd.
Manoj Joshi, Associate Films Director