NTN Buzztime, Inc.(Amex: NTN), an out-of-home interactive entertainment company, has verified the reach of its audience on screens in bars and restaurants across the country. Advertisers looking at more effective ways to connect with consumers will find these in-depth results useful for a more targeted and effective advertising buy. Resulting from a study conducted by The Nielsen Company, Buzztime’s brand and advertising impact directly connects with more than 10.7 million viewers and 1.14 million Buzztime players who interacted with Buzztime(R) games during a four-week time period in their local eating establishment.
The socially interactive nature of Buzztime is one of the key reasons for strong brand awareness when ads are seen around Buzztime’s game content. Buzztime players customarily play in groups averaging 2.3 people. Because game play engages the entire group so does the associated advertising.
Buzztime audiences viewed/played for 45.8 minutes per session; while Buzztime PlayersPlus(R) members stayed engaged for an average of 62.8 minutes per visit. This significant amount of game play exposes Buzztime players to more advertising messages. PlayersPlus members are those registered with Buzztime’s loyalty program where members amass points and prizes for frequent game play.
“Buzztime’s out-of-home entertainment platform is a socially interactive medium where both game players and game viewers are engaged in a lean-forward experience,” said Jake Tauber, Buzztime’s Executive Vice President of Content and Marketing. “In Nielsen’s previous studies only active players were measured. Our new metrics prove the recall and brand-impact of on-screen content for both primary players and viewers outpaces nearly all competitive advertising methods.”
One of the key observations from the Nielsen study is that advertising recall is significantly higher in out-of-home settings equipped with Buzztime’s interactive games. Viewers on average recalled seeing advertising on Buzztime’s screens 67% of the time with an average of 2 ads recalled per viewer. The Buzztime Network allows for targeted advertising information in key games and day parts. This allows advertisers to connect with the right demographic at the right time.
“Location-specific media are employing new measurement techniques that agencies and advertisers are embracing to understand, value and effectively reach this market,” said Paul Lindstrom, Senior Vice President of Location Media for Nielsen Media Research. “Buzztime’s metrics prove that there are very effective ways to reach consumers and have your brand make a memorable impact through digital out-of-home advertising.”
NTN Buzztime, Inc., a leader in interactive entertainment for more than 20 years, is based in Carlsbad, CA. Buzztime is distributed in-home and out-of-home across broadband platforms including, online, cable TV, satellite TV and in approximately 3,750 restaurants, sports bars and pubs throughout North America. Buzztime entertainment is also available on electronic games and in books.