Full-service agency Butler, Shine, Stern & Partners has been recognized beyond its much lauded creative reputation with four recent awards recognizing creativity in media on behalf of its innovative ideas for MINI USA.
With MINI USA achieving record sales in this challenging environment, these Media Awards underscore the importance of reaching consumers across marketing channels with big creative ideas to deliver results. The media awards cross all categories from overall Media Plan, use of online media and use of outdoor media.
“As an agency known primarily for outstanding creative work on behalf of our clients, we are thrilled at the growing recognition of our innovation in media strategies as well,” said Greg Stern, CEO of BSSP. “Having media as a core competency within our agency allows us to bring our clients fully integrated marketing solutions that leverage the range of media channels to reach consumers in today’s market.”
In the past 3 weeks, the agency was awarded a Creative Media Award for “Media Plan of the Year” by Media magazine/MediaPost for MINI USA’s Clubman Launch campaign called “Zig.Zag.Zug.;” Adweek Media’s 2008 BUZZ Award in Outdoor for the MINI Motorby campaign; a Silver Award by the Outdoor Advertising Association of America (OAAA) for the Out of Home Media plan for the MINI USA “Hammer & Coop” campaign; and the JD Powers “Catalyst Award” for Most Innovative OEM Digital Campaign, also for the Zig.Zag.Zug. campaign introducing the new MINI Clubman.
The MINI Motorby campaign created new electronic billboard technology to communicate with RFID chips implanted in the MINI Cooper key fob. As the MINI Cooper and its driver approach these unique billboards, a personalized message appears on the board, such as “Happy Birthday, Ethan, Let’s Motor!” One MINI Cooper owner proposed marriage through the Motorby billboard (successfully).
Lynda Richardson, Media Director for the agency said, “With a brand as original as MINI our challenge is to find new and unique ways to reach our
current customer and prospective customer. Electronic billboards, spectacular outdoor displays with actual hanging cars, new digital web applications are all part of our tool kit for connecting with our consumer and driving sales.”
BSSP is a full-service marketing communications agency based in Sausalito, CA. The agency provides services in advertising, online marketing and web development, brand identity and design, and strategic brand consulting.