Business Line : The White Paper on Business

Business Line or The Hindu Business Line is an Indian business newspaper published by Kasturi and his Sons, the publishers of the newspaper The Hindu. It is the only white paper on Business. It is also ideal for a reader who is not from the Business fraternity but wants to know what is happening in the world of Business.

Business Line started publishing in 1994. Published as a Broadsheet, it has a circulation of around 130,000 copies. Circulation of Business Line on Sunday is higher than rest of the days.

Business Line is published from 14 locations – Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangalore, Mumbai, Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam. Its Editor-in-Chief is Mr. N. Ram and the Joint Editor is Mr. K. Venugopal.

Its staff consists of reporters and researchers. It is the only paper having a research bureau. It is also the paper which has defined sections:-
From Tuesday to Saturday, Business Line’s main section has 20 to 24 pages. Page Headings include Corporate, Information Technology, Marketing, Editorial & Opinion (2 pages), Commodities & Agribusiness, Economy, International Business, Stock Market news, Stocks and Mutual fund Quotes (5 pages), States Variety, Logistics and Market Watch.

On Sundays, Business Line’s main sections has 18 pages. Page headings include Economy, Commodities, Corporate, International, Variety, Young Investor and Investment World-from page 8 to page 17, Incisive advice on stocks, mutual funds and deposits.

On Mondays, Business Line’s main sections has 16 pages. Page headings include Market Mood, economy, Information technology, AgriBusiness, Transport, Commodities Investment The New Manager-Keep your date with leaders from the world of business, Mentor-A comprehensive resource on taxation, financial systems and books, Money & Banking, Editorial & Opinion, states and Variety.

Businessline Online has been on the Worldwide Web since June 1995. It attracts 14 million Page Views per month across the Globe. The Sensex Quotes in the Front page entices a huge traffic.

It is priced at Indian Rupees 4 ($0.10) on weekdays and Saturdays and Indian Rupees 3 ($0.075) on Sundays. While other newspapers like The Economic Times and The Financial Express price their Saturday and Sunday editions at Rs.7 to Rs.10, Business Line has traditionally priced the paper same throughout the week. Other Business newspapers like Mint and Business Standard don’t Publish on Sundays.

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