Sydney, Australia : Burson-Marsteller (B-M), a leading Australian public relations and communications consultancy, has announced a new business win, with the addition of Cool nrg International to its client portfolio.
B-M’s Sydney and Melbourne teams will be working closely together to spearhead a global PR campaign for Melbourne-based Cool nrg.
“We are pleased to announce that Cool nrg has nominated Burson-Marsteller to represent them locally and on a global scale, on a key issue such as climate change. The addition of Cool nrg International further expands B-M Australia’s diverse client portfolio which currently spans across the public affairs, brands, technology and healthcare industries,” said Brian West, Managing Director, Burson-Marsteller Australia.
Cool nrg International is a global company that delivers mass energy efficiency campaigns funded through carbon trading to developing nations. The company has engaged B-M Australia to educate the C-suite, United Nations decision-makers and Governments about the role of residential energy efficiency as a critical solution to climate change.
The campaign will be led by B-M Australia and then and rolled out across Europe, the United Kingdom, China and the United States in the lead up to the Copenhagen climate talks in December. Innovative PR activities and strategic communication will raise the profile of mass-scale household energy efficiency initiatives as cheap, proven and rapid ways to combat carbon emissions and energy costs.