Sony Ericsson has announced the appointment of Burson-Marsteller as its public relations agency of record for North America. In this role, B-M will handle Sony Ericsson’s public relations activity in the U.S. including promotion of all the mobile handset provider’s major product launches, sponsorships and brand initiatives including CES and the Sony Ericsson Open.
Burson-Marsteller has been serving as Sony Ericsson’s global agency of record for the past year out of London, and the recent move in the U.S. is part of Sony Ericsson’s efforts to achieve greater global marketing efficiencies as well as communicate in a consistent voice and a more integrated way across a broad array of audiences and stakeholders worldwide.
“Burson-Marsteller is a world-class global public relations and communications agency that we look forward to working with as we continue to build the Sony Ericsson brand in the U.S.,” said Karen Morris, Sony Ericsson vice president of marketing in North America.
“We’re looking forward to partnering with Sony Ericsson to showcase their innovation and high quality mobile experiences in the very competitive U.S. market said Tony Telloni, managing director, market leader for Burson-Marsteller’s New York operations.
Burson-Marsteller , established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and web-related services. The firm’s seamless worldwide network consists of 71 wholly-owned offices and 58 affiliate offices, together operating in 83 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (Nasdaq: WPPGY), one of the world’s leading communications services networks.