Burson-Marsteller appoints Steve Bowen as market leader in Singapore

Singapore: Burson-Marsteller, a leading public relations and communications consultancy, today announced the appointment of Steve Bowen as managing director and market leader of its Singapore office. He replaces Allison Lim who is leaving Burson-Marsteller after seven years with the firm. In his new role Bowen will report to Asia-Pacific president and CEO Bob Pickard.

Steve Bowen returned to Burson-Marsteller in July 2010 as regional managing director for marketing and training. With more than 15 years professional experience in Asia-Pacific, he has worked with a wide range of leading multinational companies from industries as diverse as automotive, financial services, education and defense.

“Allison Lim has built a strong business for Burson-Marsteller in Singapore, founded on a consistently high quality of client work and a uniquely multi-cultural perspective. I would like to thank her for her considerable efforts on behalf of the company and wish her well in her future professional endeavours,” said Bob Pickard.

“I am delighted that Steve Bowen is talking over the market leader role. His blend of Asian consultancy experience and client-side global perspective will help us further cement B-M’s position as Singapore’s premium PR brand,” he added.

“I am very excited by this new challenge and by the opportunity to further build on the solid foundations of our Singapore business,” said Bowen. “We have a great team of people in this market who have built strong, enduring client relationships. Our immediate focus is on ensuring a seamless transition and ensuring that we continue to deliver on our commitment to quality work.”

Steve Bowen returned to Burson-Marsteller after six years with Edelman, where he managed corporate practices in Malaysia and Korea before moving to Jakarta as a technical adviser to Indo-Pacific Edelman. Previously, he was head of International Public Relations for Kia Motors Corporation at the company’s headquarters in Seoul.

Bowen joined Kia from Merit / Burson-Marsteller in Seoul, where he worked as a senior consultant serving corporate and technology clients. Before moving into consultancy he worked in communications roles for the American Chamber of Commerce in Korea and for the Korean Financial Supervisory Service, the country’s lead financial regulator. The appointment is effective April 4, 2011.

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